Make's own retrospective dates the Integromat rebrand to February 2022

A rebrand dated 22 February 2022

The company's original announcement of its rebrand no longer resolves on its own site; the URL now returns a not-found page. The clearest surviving primary record is Make's own 2022 year in review, published 13 January 2023, which states plainly that on '22 February 2022' the company 'launched Make: A new brand and platform'. That a vendor's own launch post can disappear from its own site within a few years is itself a useful data point about how much weight to put on any single announcement URL as a permanent record, rather than as evidence that has to be re-found through the company's other pages.

What the company says the rebrand changed

The retrospective frames the change as more than cosmetic, describing a goal to 'democratize development, make processes visible, and put automation within hand's reach of everyone, regardless of technical skills'. It adds that the company had concluded 'our users were not simply users and that our platform was more than just a no-code tool' — a repositioning away from Integromat's narrower no-code framing toward a broader automation platform. Make's current site, describing itself as retrieved on 16 September 2026, now presents the company as 'part of Celonis' serving 'over 400,000 organizations', which reflects several years of change after the 2022 rebrand rather than the rebrand itself, and should be read as the vendor's current marketing description rather than a dated fact.

What the record does not establish

Neither the retrospective nor Make's general help centre, checked directly, makes any mention of a migration timeline, a deadline for existing Integromat accounts, or a cost to users of the transition. This is a case where the honest answer is that the surviving primary sources do not quantify migration friction at all, rather than that the friction was necessarily small: a rebrand that changes a platform and a name can still require existing users to update saved credentials, documentation links, API references, or internal runbooks that named the old product, none of which appears in the company's own retrospective account of its own launch.

• Does a rebrand announcement still resolve at its original URL, or has it since been retired from the company's own site?
• What does the vendor's own account of a platform change omit about cost or disruption to existing customers?
• Are current usage figures on a company's site tied to the event being described, or to the date the page was last retrieved?

A name change presented as a milestone in a year-in-review post reads differently from how it may have felt to someone whose saved automations, bookmarks and internal documentation still said 'Integromat' the week it happened.